Do What Nobody Else Does

“To achieve what nobody else has, you must do what nobody else does.”

Not my words, but 100% my language.

It’s a quote I read recently, but can’t seem to find the attribution.

But the real question… How has that been true for you in your life or business recently?

Have there been Sunday’s spent working away on a project at your laptop or learning a new skill, when the sun is shining and all your friends are at the park?

Have there been evenings where you wanted to just “Netflix and chill” but instead you’ve written that extra blog post or created that bonus resource for your clients?

Have there been things you’ve been terrified to say, or stand up for — that have made your palms sweat — but once said, have resonated so loudly that you remember why you do what you do?

Have there been things you’ve known are valuable enough to sell, but have been given away for free — because you’ve believed so deeply in your vision, your desire to change lives?

Building a business will sometimes require that you work on the weekend. It will sometimes require you to be vulnerable in order to transform. It will sometimes require you to give more in order to get more.

It will require uncomfortability, bold moves, choices, being pulled in different directions.

You’ll be stretched, challenged, confronted by question: “How badly do I want this?”

And it’s not an obligation. It’s a choice.

🎢 Shoutout to anyone who is on the rollercoaster... going the extra mile, trading off, building up, carving out, cutting through, being willing to go where others won’t.

Double tap if you’re on the ride.