Contrary to what you might think (or assume), your ideal client doesn’t always know that they have a problem.
For this reason, your focus needs to be on better communicating the symptoms that your audience are experiencing… that they consider to be NORMAL.
If you want to get your ideal client to get their wallet out and pay for your support… you have GOT to let them know you understand them.
So, in this episode, I’m explaining why:
You must be focusing on helping your clients to see that their symptoms are a sign of something more
You have to be contextualising their health challenges so that they can see where it is impacting their life (negatively)
Your goal is to build trust and connection – and the best way to do that is to make your ideal client feel deeply understood
Content that focuses on “what” and “why” is more important than explaining “how”
If you get stuck when creating content for your audience – this episode is going to be a huge help.
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
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